台中地區家長在選擇子女就讀ESL補習班與傳統補習班時之偏好與滿意度比較研究

中文摘要本研究旨在探討台中地區家長對ESL（English as a Second Language）課程與傳統補習班之偏好差異，並進一步分析家長在選擇英語學習課程時所重視之因素，以及其背景變項（如性別、教育程度、子女年齡等）對課程選擇傾向的影響。隨著英語學習需求日增，加上教育市場課程型態多元，家長在選擇課後英語補充資源時所面臨的考量亦趨複雜，因此本研究針對此一議題進行量化調查，以提供實務與政策建議。本研究採問卷調查法，以便利抽樣方式蒐集台中市地區家長樣本，問卷內容包括家長基本資料、對 ESL 與補習班之評價、以及選擇課程時所重視的因素等三大部分。所得資料以SPSS 26.0統計軟體進行描述性統計、t 檢定、卡方檢定與單因子變異數分析。研究結果顯示：整體而言，家長對 ESL 課程在課程互動性與語言應用方面具有較高評價；而在教學穩定性與應試成效方面，則偏好傳統補習班。此外，家長之教育程度與家庭背景對其選擇傾向具有顯著影響，中高社經地位家庭較傾向選擇 ESL 課程。多數家長選擇課程時最重視之因素為師資素質、學習成效與環境安全。根據上述結果，研究建議教育機構可針對不同家長需求進行課程差異化設計。關鍵字：ESL 課程、傳統補習班、家長偏好、台中地區、課程選擇因素

AbstractThis study investigates the preferences of parents in Taichung regarding English as a Second Language (ESL) programs and traditional cram schools. It aims to explore the key factors influencing parental choices in English language education, as well as the relationship between their preferences and background variables such as gender, educational attainment, and children’s age. Given the increasing demand for English proficiency and the diverse options in the educational market, this study seeks to clarify the considerations parents face when selecting after-school English learning programs, providing practical and policy-oriented insights. A questionnaire survey was administered using a convenience sampling method to collect responses from parents residing in Taichung. The questionnaire covered three main sections: demographic information, evaluations of ESL and cram school programs, and important criteria in course selection. The collected data were analyzed using SPSS, employing descriptive statistics, t-tests, chi-square tests, and one-way ANOVA.The results indicate that parents generally favored ESL programs in terms of classroom interaction and language application, while traditional cram schools were preferred for their exam-oriented effectiveness and teaching stability. Parents’ educational and socioeconomic backgrounds significantly influenced their course preferences; those from middle to higher socioeconomic status tended to choose ESL programs. Across all groups, the most valued factors in selecting a course were teacher quality, learning outcomes, and safety of the learning environment.Based on the findings, this study recommends that education providers design differentiated curricula tailored to parental needs and enhance the overall quality and credibility of teaching to meet the diverse expectations for children’s English learning.Keywords: ESL programs, traditional cram schools, parental preference, Taichung, course selection factors