影響台灣民眾對食品安全資訊來源之可信度的相關因素

目的針對台灣民眾對食品安全資訊來源可信度的影響相關因素之調查研究，目的在了解台灣民眾對電視食品安全資訊以及對網路食品安全資訊可信度的影響相關因素。方法本研究是以次級資料分析，採橫斷性研究方法，利用 「2016年臺灣傳播調查計畫-第一期第五次計畫問卷-風險與災害傳播」資料，研究對象共計1751人。資料分析時，以對(1)電視食品安全資訊來源和(2)對網路食品安全資訊來源的可信度為依變項。取問卷中基本資料包含性別、年齡、教育程度，資訊分享行為，對政府的效能，個人就醫次數，對食品安全事件的感知，個人價值為自變項。以次數和百分比描述對電視/網路可信度狀況，以卡方檢定、邏輯斯迴歸分析與其他變項間的關係。結果研究結果顯示有83.8%相信電視食品安全資訊，69.7%相信網路食品安全資訊。經邏輯斯迴歸分析發現影響相信電視食品安全資訊與五項因素呈顯著關係，為女性；會分享資訊行為族群；相信政府的效能；對食品安全事件的感知和個人價值-利己面。影響相信網路食品安全資訊與六項因素呈顯著關係，為女性；18-69歲；教育程度；會分享資訊行為族群；相信政府的效能；個人價值-利己面。結論多種因素對民眾電視食品安全資訊和網路食品安全資訊可信度有顯著影響。研究結果可作為台灣規劃食品安全預防和干預策略的基礎。

Objectives: This study aims to show the factors influencing the credibility of food safety information from television and the internet as sources. Methods: The method and material utilized is a cross-sectional secondary data analysis of the “2016 Taiwan Commucication Survey, TCS (The fifth in the first period：Risk & Hazards)”, conducted by the National Chengchi University, with a nationally representative sample of 1,751 adults. Logistic regression analyses were conducted using the variable “Do you trust the information of food safety from television?” and “Do you trust the information of food safety from the internet?” as the dependent variable. Factors include gender, age, education, information sharing behavior, the ability of government to handle crisis, personal health behavior, perception of food safety event and human values.Results: Of the 1,751 respondents, 83.8% trust the information of food safety from television and 69.7% trust the information from the internet. Results from logistic regression analysis identified the following five factors significantly associated with the former dependent variable (television)：female, and can share the information group, and had trust in the government, perceptions scale of food safety risk, and human value self-enhancemen. Analysis identified the following six factors significantly associated with the latter (internet) dependent variable：female, 18-69 y/o, and educational level, and can share the information group, and had trust in the government, and human value self-enhancement.Conclusion: A number of factors were significantly influencing the credibility of food safety information from the television and the internet in Taiwan. The findings could serve as a basis in planning prevention and intervention strategies for food safety in Taiwan.