結合健康信念模式與自我效能探討運用穿戴式裝置跑步者之持續意願

為鼓勵國人建立運動習慣，增加規律運動人口，以促進全體國人健康，故進行本研究。研究對象為運用穿戴式裝置之跑步者，結合健康信念模式與自我效能探討其持續意願。分析運用穿戴式裝置跑步者自我效能、基本資料、跑步經驗、健康信念等變項對於持續意願影響。本研究採用網路問卷調查方式收集資料，回收318份，去除無效問卷55份，有效問卷共263份佔總問卷數82.7%。以Smart-PLS 3版 及IBM SPSS 26版統計軟體進行分析；研究假設以結構化方程式進行檢定。結果：運用穿戴式裝置跑步者自我效能對持續意願之影響最顯著，顯示使用穿戴式裝置所得的身體活動數據有助於提高持續意願。而健康信念模式4個變項中以自覺行動障礙最具影響，故穿戴式裝置的使用、操作、資訊查詢、資訊瞭解上，受訪者愈覺得容易，則其持續意願愈高。再者為自覺行動利益，受訪者會因運用穿戴式裝置促進健康利益而影響持續意願。第三為自覺嚴重性，自覺嚴重性與持續意願呈負相關，即健康良好者，其持續意願高。

This study was conducted to encourage the establishment of exercise habits and to increase the population of regular exercise in order to promote the health of the whole nation. The target population was runners with wearable devices, and the study combined health belief model and self-efficacy to explore their continuous expectations. The effect of self-efficacy, basic information, running experience, and health beliefs on the desire to continue to run was analyzed. In this study, 318 questionnaires were collected by online survey, 55 invalid questionnaires were removed, and 263 valid questionnaires accounted for 82.7% of the total number of questionnaires. Smart-PLS version 3 and IBM SPSS version 26 statistical software were used to analyze the data, and the research hypothesis was validated by structured equations. Results: Self-efficacy of runners using wearable devices had the most significant effect on continuous expectations, indicating that the physical activity data obtained from using wearable devices helped to improve continuous expectations. Therefore, the easier the wearable device was to use, operate, query, and understand the information, the higher the respondents' continuous expectations was. Furthermore, the consciousness of mobility benefits, the more the respondents use the wearable device to promote health benefits, the more they will continue to be willing to do so. Third, consciousness of severity, which is negatively correlated with persistence, means that those who are in good health have higher persistence.