蔡雅芳Ya-Fang Tasi陳俞瑾Yu-Jin Chen國際健康產業經營管理碩士在職專班2026-03-232026/7/620212021/6/30https://handle.ncl.edu.tw/11296/84zygkhttps://scholars.csmu.edu.tw/handle/123456789/6343在這Web 2.0時代，網際網路改變了人們的生活。網路瀏覽行為的背後隱含了使用者對於資訊需求的認知和想法，網站設計應讓使用者覺得友善及方便性，以利提升使用者意願。人體研究倫理審查委員會網頁的存在最終目的是為協助使用者送審文件參閱，因此，必須從使用者角度評估網頁設計，以充分掌握使用者需求，發掘問題所在，用以改善網頁內容及瀏覽方式，提升品質與增進使用者黏著度。本研究利用 Google Analytics（分析）收集2020年1月至2020年12月中部某人體研究倫理審查委員會網頁訪客的瀏覽行為資訊，並以Excel分析該單位網頁訪客的瀏覽行為資訊與來源特質，包含：誰在使用?（Who）、何時使用?（When）、在哪使用?（Where）、使用何物?（What）、如何使用?（How）及為何使用?（Why），結合上述分析結果作為未來網頁設計改善參考依據。研究結果發現，依照使用者國家分佈，前三使用者分別為台灣9514人次，美國239人次，新加坡109人次。依照使用者台灣縣市分佈顯示，台北及台中的使用者居多，皆為3,364人次，其次為高雄667人次、新北市663人次、桃園563人次及台南329人次。依照瀏覽時間判斷網頁瀏覽者以上班族為主。瀏覽網頁的方式大多使用桌上型電腦，行動裝置則是偏愛Apple品牌。Chrome瀏覽器有較多的使用者使用，並搭配google搜尋引擎搜尋網頁。使用者從"最新消息(首頁)"進入後最常瀏覽的網頁為"新手上路"，先了解文件審查規定，以利送審。In the era of Web 2.0, the Internet has changed our lifestyles. Behind the behavior of web browsing, users' cognition and ideas about information needs should be studied. Hence, a good website interface with user friendly and convenient setting will definitely increase end users’ willingness on using it.The ultimate purpose of institutional review board's website is to assist users in submitting documents for reference. Therefore, the web design must be evaluated from the user’s point of view to fully grasp the user’s needs, discover the problems, and improve web content and browsing methods, enhance the quality and increase user stickiness.In this research, Google Analytics was used for collecting user website browsing behavior on an IRB website in central Taiwan area from Jan. – Dec. 2020. The collected data were categorized and analyzed with Microsoft Excel into “Who, When, Where, What, How & Why”, will be served as reference data to future web design improvement development.Based on the research, the website is most visited 9514 times by Taiwan internet users, followed 239 times from United States and 109 times from Singapore. Among the Taiwanese users, Taipei and Taichung counties both have the most visitors of 3364, followed by Kaohsiung (667), New Taipei (663), Taoyuan (563), Tainan (329) and etc.In view the web browsing time is mainly during working hour, it is believed that most web users are office worker. The website is mainly visited via desktop PC by web users, and Apple devices is preferred when visiting the website with mobile device. It is also observed that most users visit the website with Google Chrome and Google Search Engine. Users from the most "new message (home page)" after entering the most frequently viewed web page is " Novice". First understand the document review regulations to facilitate submission for review.人體研究倫理審查委員會IRBGoogle Analytics網路行銷Institutional Review BoardInternet Marketingthesis