蔡雅芳TSAI,YA-FANG洪祥恩HUNG,SHIANG-ENHUNG國際健康產業經營管理碩士在職專班2026-03-232026/6/3020242024/6/20https://handle.ncl.edu.tw/11296/2978x2https://scholars.csmu.edu.tw/handle/123456789/6430本研究旨在應用計劃行為理論探討民眾的物理治療知識對其物理治療選擇之影響。採用問卷調查的方法，透過網路廣發問卷調查，自113年3月14日 至113年3月20日止，排除非合格受訪者後，總共收集了347份有效問卷。本研究以SPSS 22.0統計分析軟體進行資料分析，研究結果發現如下：首先，民眾對於物理治療的態度對其選擇行為有顯著的影響(P<0.001)。當民眾對於物理治療持有正面的態度時，會更傾向選擇接受物理治療(P<0.001)。其次，民眾的主觀規範也對其選擇行為產生顯著的影響(P<0.001)。當民眾認為周圍的人對於物理治療持有正面的看法時，會更傾向選擇接受物理治療(P<0.001)。最後，民眾的行為控制也是影響其選擇行為的重要因素(P<0.001)。當民眾認為自己能夠控制接受物理治療的行為時，會更傾向選擇接受物理治療(P<0.001)。綜合以上結果，本研究發現民眾的態度、主觀規範和行為控制都是影響其選擇民眾選擇物理治療的因素。因此，透過提高民眾對於物理治療的知識，有其正面態度、加強周圍人對於物理治療的支持和提供行為控制的幫助，可以有效提高民眾選擇接受物理治療的意願和行為。This study aims to explore the influence of the public's knowledge of physical therapy on their choice of physical therapy using the Theory of Planned Behavior. A questionnaire survey method was adopted, and the survey was widely distributed online from March 14, 2024, to March 20, 2024. After excluding non-eligible respondents, a total of 347 valid questionnaires were collected.Data analysis was conducted using SPSS 22.0 statistical software, and the findings are as follows: First, the public's attitude towards physical therapy significantly influences their choice behavior (P<0.001). When the public holds a positive attitude towards physical therapy, they are more inclined to choose to undergo physical therapy (P<0.001). Second, subjective norms also significantly affect their choice behavior (P<0.001). When the public perceives that people around them have a positive view of physical therapy, they are more inclined to choose to undergo physical therapy (P<0.001). Finally, perceived behavioral control is also an important factor influencing their choice behavior (P<0.001). When the public believes that they can control their behavior regarding physical therapy, they are more inclined to choose to undergo physical therapy (P<0.001).In summary, this study finds that the public's attitude, subjective norms, and perceived behavioral control are all factors influencing their choice of physical therapy. Therefore, by increasing the public's knowledge of physical therapy, fostering positive attitudes, strengthening the support of those around them for physical therapy, and providing assistance with behavioral control, it is possible to effectively increase the public's willingness and behavior to choose physical therapy.物理治療計畫行為理論醫療行銷Physical TherapyTheory of Planned BehaviorHealthcare Marketingthesis